Sales Funnel
We bring you the single point of truth for whole sales process.
GAINED INSIGHT IS PRICELESS
Customer journey
Customers go through multiple stages of online sales process unnoticed. The whole journey is a black-box, and no one really knows why the customers didn’t end up buying the product.
One funnel
Only one funnel needed that clearly describes online sales process and monitor efficiency of various stages through which the customer goes through. The funnel brings a clear view on where to improve.
ROAD TO THE FUNNEL IMPLEMENTATION
Stages of customer journey
Definition of stages of customer journey in the sales process from business and data perspective.
Data from these stages were captured in different systems and databases.
Creation of visual prototype
Creation of Mock-Up prototype and data source identification.
Funnel design & development
Key functions and features along with the data sources automation and transformation.
Creation of reports – management dashboards and detailed operation reports used for analysis
Process documentation
The development process was properly documented for the purpose of providing the client with complete documentation.
Governance
A comprehensive training on use of the tool was provided for all users.
Definition of responsible roles at each stage of the sales process, definition of cross-departmental collaboration etc.
OUTCOMES TO EXPECT
Comparison over the time, product category etc.
EFFECTIVE GOVERNANCE IMPLEMENTATION
Consistency
Establishing governance ensures that the process and definitions are consistent across teams, minimizing variations in approach across departments.
Compliance
Establishing governance ensures that sales activities adhere to industry regulations and company policies, avoiding legal and ethical issues.
Quality Assurance
Monitoring and governance help maintain the quality of interactions throughout the sales funnel, improving customer experience.
Data Integrity
Ensures accurate and reliable data tracking at each stage, providing valuable insights into the effectiveness of the sales process.
Continuous Improvement
Regular reviews and governance mechanisms allow for adjustments and improvements to the sales process based on performance metrics and feedback.
Risk Mitigation
By defining and governing the sales process, potential risks can be identified and addressed proactively.